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Online shopping in Pakistan is gaining popularity day by day. Internet users have been using online portals for years but it is only in the last few years that the business dynamics in Pakistan have changed and online shopping has gained immense popularity. Especially the last year where COVID-19 put a halt on physical stores; it truly revolutionized businesses across the country. Many small, medium and large businesses have made their online presence and selling even in the time of lockdowns. Therefore online shopping came as a blessing in disguise whereby people used to buy and sell through online shopping portals. i
Online shopping in Pakistan is not new but it still lacks trust in the eyes of customers in terms of the quality of products. Another reason for this could be the relatively expensive nature of some products which demands a higher emphasis on quality and testing before the purchase decision is made. There is a group of people who buy everything online. Whereas there is another group of people who buy only inexpensive items online and prefers buying expensive items like electronics from physical stores. And there is a group of people; who do not shop online and prefer shopping physically from stores after properly checking everything and satisfying themselves.
Pakistan and all over the world have various benefits like accommodates more audience, reduces carbon emissions, many affordable deals are available and there is no physical intervention due to swift online transactions.
Today, anyone with little or no knowledge of website building can make their online presence and manage their business profiles on social media platforms. Moreover, people with fewer resources can create their online shop and forget about the hassle of rental space and procedures. But as we say every rose has its thorn. Shopping also comes with some drawbacks including but not limited to the risk of fraud, delay in shipping, extra shipping costs, complicated procedures, and security breaches by hackers.
Here are some tips that ensure to make your online shopping experience safer and reliable.
It’s better to start correcting things from the beginning. Being the most important factor; internet connection should be safe and secure so that the risk of data theft and security breaches is minimal.
Shopaholics are usually aware of the sensitivity of entering financial details. But people who are new to online shopping must be aware that hackers sometimes steal your data and misuse your financial details. Therefore, always pay via trusted channels and ensure the channel is safe and private. Vendors do not have the right to ask for your identity card number or other details. Never send your financial details to anyone in email or chat.
Always use trusted websites or official stores to shop online.
Online shopping is convenient and quick. However, the below points should be kept in mind to make your shopping experience smoother and more enjoyable:
Look for authentic reviews! With the increased number of online shopping portals, it has become hard to decide where to buy your desired items. Here the review system is helpful; you should look for authentic reviews and ask questions, share details to make sure you are making the right decision.
The competition in the online retail market has resulted in different marketing strategies; discounts and deals being one of them. Those who love doing shopping never pay in full when they have offers, deals, or discounts. They look for the latest offers and deals on online websites and apps and grab the discounts, promo codes, and coupons whenever available.
Unlike brick and mortar shops; online shopping gives you the opportunity to compare the same items on different websites with a few clicks. Compare the products and their prices before making your final decision.
Most online shops offer a money-back guarantee within 3 or 7 days of your purchase. Always prefer such products so that you can replace them easily if an item is defective or does not meet your expectations. The ease of replacement and refunds has made the shopping experience more convenient.
Online shopping experience varies from vendor to vendor. Sometimes you are lucky enough to find a good vendor who is sincere to his business and goes the extra mile to satisfy his customers. Whereas, sometimes you encounter a vendor who does not keep his words and makes your shopping experience a disaster. Here we have explained different types of shopping experiences in Pakistan.
Many times vendors copy and paste images and product details from the internet. People place their order looking at the picture and at the end, they get some other product. Such shopping experiences are a headache for customers. If a company's return policy is difficult or unclear then it becomes more complicated to return the item or get a refund. This is an example of an unhappy customer experience who will never return to that online store again. Similarly, if product title, images, and descriptions are not consistent then the customer becomes confused and most probably will not buy that product.
Many times the product is perfectly fine but there are delivery delays. Most customers prefer buying from websites that have a clear delivery structure and meet the delivery time. Study shows that the customers lose their trust in the retailer if their delivery expectations are not met and avoid shopping from them again. This is the second type of shopping experience where the customer is satisfied only if he stays in the loop with order information and receives the order on time
The Internet is full of frauds and scams. Many times online shopping turns into failure whereby the vendor takes money and does not send the product or send a faulty product. This is the third type of online shopping experience where a customer loses trust as well as his money. Online shopping in Pakistan is gaining popularity day by day because it is safe and convenient. If retailers do not deal honestly or the whole process is made difficult or unsafe then this boom of the shop online will end and customers will find somewhere else to spend their time and money.
